touchpoint packaging

Was macht eine ideale Verpackung aus? Sie überrascht. Regt an. Weckt Begehren – und sie erstaunt auch auf den zweiten Blick. Ganz so, wie der touchpoint packaging 2020.

Brandowner müssen diese Einzigartigkeit und den Überraschungseffekt ihrer Verpackungen immer wieder aufs Neue erarbeiten. Was heute richtungsweisend ist, gehört schon morgen zum Mainstream. Nicht nur das macht Packaging zu einem Zukunftsthema. Vielmehr braucht die Welt smarte Verpackungen, die Lebensmittel länger frisch halten, die edle Produkte vor Transportschäden und Langfingern schützen, durch edle Anmutung zum Zugreifen anregen und dabei Originale und Fälschungen unterscheidbar machen. Der touchpoint packaging 2020 zeigt, wie es geht.

Der Erfolg einer Verpackung entscheidet sich am Einklang von Funktion und Ästhetik. Dieser gelingt, wo Designer, Entwickler von Printing und Packaging Technologies, Druckdienstleister sowie Anbieter smarter Lacke und Tinten ihr ganzes Knowhow in die Waagschale werfen. Wo sie ihre innovativsten Ansätze einbringen. Und wo junge Spezialistinnen und Spezialisten mit unverstelltem Blick auf umsetzungsstarke, erfahrene Praktiker treffen. Genau das wird beim touchpoint packaging 2020 der Fall sein.

Steering Committee Members

Doch was hat es mit dem touchpoint packaging 2020 auf sich? – Nüchtern betrachtet ist es eine drupa-Sonderfläche. Doch die hat es in sich: Seit Frühjahr 2018 bilden die Brandowner Nestlé und Danone mit sieben Marktführern aus den Printing und Packaging Technologies, AGFA, BOBST, ESKO, HEIDELBERG, HP, KURZ und SIEGWERK, das Steering Committee dieser Initiative. Gemeinsam analysieren sie globale Megatrends und ihre Auswirkungen auf Verpackungsanwendungen der Zukunft. Aber es bleibt nicht bei der Analyse. Vielmehr werden die Partner konkrete Packaging-Ideen entwickeln und umsetzen. Diesen Prozess wird die drupa bis zur Präsentation auf dem touchpoint packaging 2020 medial begleiten. Gemeinsam schaffen wir ein Zukunftslabor für die Packaging Industry.

Gemeinsam mit Nachwuchskräften der Designszene, repräsentiert durch die epda (european brand & packaging design association), bildet das Steering Committee den Kern eines Netzwerks, in dem Brand Owner, Anbieter von Print und Packaging Technologies, Zulieferer, Weiterverarbeiter sowie Designer und Agenturen willkommen sind. Durch eine Advanced Partnership können auch Sie Ideen beisteuern und bei deren Umsetzung mitwirken. So demonstrieren Sie, dass Ihr Unternehmen Trends setzt, statt hinterherzulaufen. Mit einer Basic Partnership zeigen Sie Präsenz auf dem touchpoint packaging und beweisen, dass Sie Zukunftstrends entschlossen angehen, statt in der Beobachterrolle zu verharren. Die drupa wird diese Botschaft weltweit verstärken und dafür alle digitalen und analogen Kommunikationskanäle nutzen.

Statements Steering Committee

Agfa

Packaging is the largest printing market already, and it is still growing while it evolves to meet the changing demands of brands, and ultimately consumers.

In line with our record of accomplishment as pioneering technology provider, and leveraging our core competencies and expertise, Agfa is dedicated to developing innovative, smart packaging printing solutions that add value and let brand owners increase efficiency and security, as well as grow their business.

The smart packaging printing solutions that we will be showing at drupa’s Touchpoint Packaging aim to inspire brand owners and designers, and to be a starting point for in-depth discussions.

BOBST

As a pioneer of innovation in the field of packaging, BOBST is proud to partner with drupa touchpoint packaging. This unique experience will be one of the highlights of drupa 2020, giving converters, printers and brand owners the chance to experience the future of packaging in a very
engaging way. Together, we can inspire and amaze. The road to Düsseldorf starts here – look out for more updates soon!

Danone

We are very pleased to join as multinational brand the drupa steering committee and look very much forward to be part of that high class board of members for creating the future of that extraordinary forum. I am convinced that we will be able to contribute in many ways as we are able to deliver state of the art cases and to provide insights of the fascinating packaging and printing processes we define alongside the needs of our customers and target groups… from now on, we will support our role as drupa ambassador for that project and are happy to be the generator of impulses in terms of successful campaigns, trends and innovations in packaging.

epda

In view of epda’s objective to bring brand and packaging designers from all over Europe together, it is clear why we place such importance on fostering a dialogue between the various professionals across the supply chain. It explains why we are fully committed to the touchpoint packaging initiative and intend to play an active role in the forum, which will serve as a major hub for professionals. We are looking forward to sharing the designer’s perspective in the chorus of all parties to help develop visionary packaging solutions for the consumer of the future.

ESKO

Touchpoint Packaging is the right initiative to promote packaging at drupa 2020. Packaging is the communication channel for global brands. The package communicates the brand message in a consistent way to the consumer, both on physical as well as on digital shop shelves. The packaging production process today is connected, digitized and automated. For Esko TouchPoint Packaging is a platform to demonstrate how its packaging solutions support and connect the entire supply chain. And that’s why Esko participates toTouchPoint Packaging at drupa 2020.

Heidelberg

Heidelberger Druckmaschinen AG has been an innovative and reliable partner of the printing and packaging industry for over 160 years. As a key player in the packaging supply chain, we are proud to be part of drupa’s touchpoint packaging. touchpoint packaging will be showing a vision of the future, along with new challenges in the market. Heidelberg sets priority in this segment and pushes the digitized future of packaging. This exchange between packaging designers, brand owners and converters at touchpoint packaging will give us the opportunity to further satisfy the future requirements of the packaging industry and showcase forward-thinking packaging solutions.

HP

Today more than ever, the role of packaging is changing. It is part of the consumer engagement and experience. Innovative printing technologies have the power to use packaging to inform customers, convey new ideas and support causes. It’s changing the relationship between a brand and its customers. Drupa touchpoint packaging will showcase how new technologies and innovations can transform packaging in a fast changing world. As HP Indigo, we are pleased to be part of this amazing project and we intend to showcase how new digitally printed packages are creating greater customer engagement, savings costs, optimizing the supply chain and making a difference to the brands’ bottom line.

KURZ

As an expert for decorative and functional coatings, KURZ has always regarded design as a connecting element. Our hot stamping foils and surface finishes are a point of sensory contact between the product and its human user; between technology and aesthetics; between manufacturing and marketing; between protection and decoration. Or, to put it in another way: they reflect the product’s soul.

Being part of drupa Touchpoint Packaging will not only help us to pursue this objective but, even more, to join a powerful team of specialists, knowledge carriers and solution providers from a broad range of competencies. Together, we will form a strong network, aiming to define what the future of packaging might be. We will link together a team of thought leaders.

As an integral partner of the printing and packaging industry, designer and brand owner KURZ is eager to join when the future of packaging is being written. And this is what will happen during drupa 2020 – so let us all take up the drupa 2020 slogan and embrace the future.

Nestlé

Nestlé is delighted to be part of Drupa packaging Touchpoint. It is an exciting event for the packaging and graphics value chain to come together as an industry. Packaging Touchpoint is a unique opportunity to showcase solutions addressing the needs of our consumers and societal impact of packaging in an ever-changing environment.

Siegwerk

As a globally leading provider of printing inks for packaging applications and labels we are making every effort to further shape the future of packaging. By supporting drupa Touchpoint Packaging we now join forces with other packaging experts along the supply chain. With this concentrated packaging expertise, the collaboration enables us to look beyond the own specialist field and channel our R&D activities to early address promising trends and visions of future packaging. For us as ink specialist this means to support and drive further packaging evolution by developing innovative ink solutions that meet future requirements of packaging designers, brand owners and converters.

Überzeugende Verpackungen folgen klaren Imperativen: „Inspire! Amaze! Deliver the unexpected!” Der touchpoint packaging 2020 macht sie sich zu Eigen. Es geht um die Zukunft der Verpackung. Damit sie ihre schützende, bewahrende Funktion erfüllen kann, muss sie überraschen - intelligent und nachhaltig im besten Sinn. Zeigen wir der Welt, dass wir es können!